In this episode of Founders, Future, with host Karyn Vadnais, James Kenna, founder of Matchbox Media LLC, shares how he bridged his background in tech consulting and freelance film production to build a creative powerhouse for B2B businesses. James dives into his "story-first" philosophy, the challenges of scaling a creative services company, and why live event filming (like their work with TEDx Gramercy Park) has become a cornerstone of their growth—blending authenticity with strategic content that cuts through the noise of AI-generated media.

From bootstrapping with referrals to mastering the art of consultative sales, James reveals how he balances being a one-person sales team while eyeing expansion. He also shares his vision for the future of human-centric content, why Google Sheets is his secret weapon, and his best advice for founders: "You can figure out 70%—the other 30% requires jumping in." A must-listen for creatives and entrepreneurs navigating the messy, rewarding journey of turning artistry into a scalable business.