In this episode of Founders Future, host Mishal Saeed sits down with Pam Dwyer, CEO and founder of TPKK Concepts and Marketing, to explore her remarkable journey from corporate marketing to becoming an author and speaker. Pam shares how her boutique agency evolved from helping her son's businesses to focusing on authentic storytelling, and how a pivotal moment led her to write "From the Piney Woods," an Amazon bestseller that transformed her career trajectory. She opens up about her challenging childhood, the therapeutic power of journaling, and how those raw experiences became the foundation for her powerful message that "your past doesn't define you, it prepares you."

The conversation delves into Pam's current transition from traditional marketing services to building her personal brand as a speaker and author around her "Plus One Theory" - the concept of doing your best plus one more in small, intentional steps. She discusses the challenges of cold outreach for speaking engagements, the reality of building an audience from scratch, and her strategic focus on growing her email list through book sales, market events, and her weekly newsletter featuring "Stories from the Piney Woods." Pam's authentic approach to overcoming failure and turning pain into purpose resonates throughout the episode, offering valuable insights for entrepreneurs navigating their own pivotal moments.