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558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

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Manage episode 475180198 series 62727
Content provided by Nathan Chan and Foundr Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Chan and Foundr Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting the business while still working her day job and the lessons she’s learned about manufacturing, branding, and scaling a product-based business.

Listen to Nathan and Dan discuss:

- How Tori built a waitlist and used urgency to generate first-day sales

- The viral Instagram moment that helped Sun & Daughter take off

- The challenge of getting TGA approval for sunscreen and how she navigated regulations

- The role of upsells and complementary products like hats and brushes in boosting revenue

- The future of Sun & Daughter and plans for expansion beyond sunscreen

And much more early stage business advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

  continue reading

559 episodes

Artwork
iconShare
 
Manage episode 475180198 series 62727
Content provided by Nathan Chan and Foundr Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Chan and Foundr Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built a brand that resonated with parents, and leveraged Instagram and organic marketing to drive rapid sales. Tori also reveals how she balanced starting the business while still working her day job and the lessons she’s learned about manufacturing, branding, and scaling a product-based business.

Listen to Nathan and Dan discuss:

- How Tori built a waitlist and used urgency to generate first-day sales

- The viral Instagram moment that helped Sun & Daughter take off

- The challenge of getting TGA approval for sunscreen and how she navigated regulations

- The role of upsells and complementary products like hats and brushes in boosting revenue

- The future of Sun & Daughter and plans for expansion beyond sunscreen

And much more early stage business advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

If you loved this conversation and learned something new, rate and review this episode.

Stay in touch with us, follow foundr on your favorite platform:

  continue reading

559 episodes

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