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Modern PURAIR® has quietly dominated the Canadian indoor air quality (IAQ) space for years — and now they’re finally expanding into the United States. In this episode, founder & CEO Lane Martin shares how he scaled from a single duct truck to a nationwide IAQ brand known for world-class customer experience and a powerful sales center that converts 86% of residential calls.
We break down why the U.S. market is the perfect storm for growth, how Modern PURAIR® blends residential cash flow with commercial recurring revenue, and why this “unsexy industry” is about to boom.
Topics we cover:
• How Lane rebuilt his life and career through the IAQ industry
• Why air quality demand exploded after COVID
• The fragmented U.S. market and why that’s a huge opportunity
• Modern PURAIR®’s proprietary tech + customer experience playbook
• The power of commercial PMA contracts & HOA recurring revenue
• Why top franchisees follow the “5 decision-maker conversations/day” rule
• What the ideal franchisee looks like (and who shouldn’t apply)
If this brand sparks your interest, reach out — U.S. territory is wide open right now.
Timestamps:
00:16 – Introducing Lane Martin & Modern PURAIR®
00:54 – How Modern PURAIR® evolved from duct cleaning to full IAQ
03:08 – Lane’s family roots: the “godfather of duct cleaning”
05:49 – Lane’s comeback: debt, divorce, and restarting his life
07:54 – Launching Modern PURAIR® with a $140k duct truck
10:53 – Solopreneur vs. scaling: lessons from Lane’s dad
18:00 – Meeting Brian Scudamore & the GOT-JUNK® inspiration
23:19 – The customer experience that sets Modern PURAIR® apart
29:27 – Why the U.S. market is a massive opportunity
33:14 – Inside Modern PURAIR®’s 86% conversion sales center
Modern PURAIR® website:
7 Steps to Owning a Franchise:
https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising
🔗 Want help finding the right franchise? Book a free strategy call with Wes: https://calendly.com/wes-barefoot/introcallwithwes
Connect with Wes:
Instagram: https://www.instagram.com/path2frdm/
Facebook: https://www.facebook.com/path2frdm
LinkedIn: https://www.linkedin.com/in/wesleybarefoot/
#Franchising #Entrepreneurship #Success
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