Stanford lecturer in Organizational Behavior and communication expert Matt Abrahams explains why strong leadership depends on clarity, intention, and genuine connection. He breaks down practical tools—like his “What? So What? Now What?” structure—that help people speak effectively under pressure and avoid the traps of over-preparation, memorization, and audience neglect. Abrahams also offers concrete methods to manage speaking anxiety, craft messages that resonate, and become more “audience-obsessed” in everyday conversations. The discussion goes beyond presentations, covering small talk, one-on-ones, and how leaders can create trust through presence and active listening. Listen now to learn communication habits you can put to work immediately. Discover how to replace confusion with clarity and turn every message you deliver into aligned, confident action across your team. Download our guide: From Misunderstood to Magnetic: A Leader’s Guide to Clear Communication. https://resources.franklincovey.com/c/tlg-misunderstood-to-magnetic?x=j4G37p&lb-mode=overlay FranklinCovey’s world-class learning solutions—delivered Live-Online, On Demand, or Live In-Person—are designed to build exceptional leadership skills and enrich your culture at every level of your organization. To learn more, email us at [email protected], visit franklincovey.com, or call us at: 1-888-868-1776