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From Legacy IP to Modern Markets: Cheech & Chong’s Business Playbook
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Content provided by Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages, Lars Miller, Amp; David Gonzalez | Beverage Industry Experts, and Amp; Functional Beverages. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages, Lars Miller, Amp; David Gonzalez | Beverage Industry Experts, and Amp; Functional Beverages or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Summary
In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Brandon Harshberger, the president of Cheech & Chong's Global Holdings. They discuss the expansive operations of the company, which includes various cannabis products and beverages. Brandon shares his journey into the cannabis industry, the importance of building a strong team, and the challenges faced when entering the beverage market. The conversation also delves into marketing strategies, logistics, and the significance of data-driven decision-making in their operations. Brandon emphasizes the brand's commitment to longevity and the unique position they hold in the cannabis space.
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