Nir Guy is co-owner of Perfumology, one of the world’s premier luxury fragrance boutiques, located in Philadelphia. But his story didn't start in scent. Nir sits down with Free Yourself podcast host Jeff Miller to share how a career in finance and law led him to finding passion and purpose in perfume, alongside his mother Avital, redefining fragrance as both an art form and a pathway to personal expression.
Nir shares memories of roses from his grandmother’s garden and experiences of scent in his youth, explaining how fragrance connects deeply to memory and identity, and the exciting ways a new generation engages with scent. Nir offers insights into the evolving future of fragrance, including innovative synthetic ingredients and the transformative power of global collaboration.
Perfect for fragrance enthusiasts, creatives, and anyone fascinated by the emotional and cultural power of scent, this episode invites you to experience how fragrance can foster deep connections, evoke meaningful memories, and even “change the world.”

- - - - - - - - - - - - - - - - - - -

Learn more about Free Yourself and Jeff's Journey
Instagram | Website | YouTube
Subscribe to the podcast Apple | Spotify