The importance of intellectual property is undeniable, but not everyone knows as much about their own IP situation as they should. Dan Sullivan and Steve Krein chat with Keegan Caldwell, the founder of an intellectual property law firm, who explains how IP law can benefit entrepreneurs beyond just protecting their creations.

Show Notes:

• An entrepreneur’s mindset is crucial because that’s what determines their behavior.
• Never fall in love with your creation until check writers fall in love with your creation.
• There’s value in long-term growth companies, but they need to have the revenue to support their plans.
• If you have a concept or idea that’s differentiating you in the marketplace, you likely have some IP that's worth discussing and protecting.
• In addition to protecting your innovation, IP can be used to create licensing and fundraising opportunities to drive up value for an IPO or an acquisition.
• Many companies don’t even think about intellectual property issues until they’re some ways down the road.
• One way to show you really believe in a technology you’ve created is to take the initiative to protect it.

Resources:

Learn about Keegan Caldwell

Who Not How by Dan Sullivan and Ben Hardy

How To Live To 156 by Dan Sullivan

The Gap And The Gain by Dan Sullivan and Ben Hardy