Being in a transition season as a copywriting business owner isn't just about building something new—it's about releasing something old. The version of you that got you here? She has to go. Not because she wasn't good enough, but because you can't become someone new while clinging to who you were. And that takes a kind of courage most of us aren't prepared for.

In this episode, we're covering:

• Why transition is actually identity work (not just a strategy problem)
• What it means to undo who you've become in a beautiful collection of changes to become who you want to be
• Why you can't hold onto the old version while stepping into the new one (and what happens when you try)
• The fears that keep us clinging to who we were (losing yourself, outgrowing people, being too much)
• How identity transformation actually happens (new experiences, mirrors, practice)

This is Episode 3 of The Shift Series—a 6-part mini-series on navigating the gap between who you've been and who you're becoming.
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