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The Long Haul EP10 Rolling Up Your Sleeves: How Small Carriers Can Land Direct Shippers with Justin Lu

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Manage episode 477567914 series 2899227
Content provided by FreightWaves. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FreightWaves or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Long Haul, Adam Wingfield sits down with Justin Lu, CEO of Truckpedia, to break down one of the most critical moves for small carriers—getting out of the broker dependency cycle and going directly to shippers for freight.

Justin knows this game firsthand. He took his family’s 3-truck operation and scaled it to 50 trucks by putting in the work, cold calling shippers, and securing direct freight contracts. Now, through Truckpedia, he’s helping other small carriers do the same—showing them how to stand out, build credibility, and win direct freight opportunities.

We go deep into why small carriers need to stop waiting for freight to come to them, the common mistakes they make when approaching shippers, and how to confidently pitch their services to land steady, high-paying freight.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

4466 episodes

Artwork
iconShare
 
Manage episode 477567914 series 2899227
Content provided by FreightWaves. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FreightWaves or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Long Haul, Adam Wingfield sits down with Justin Lu, CEO of Truckpedia, to break down one of the most critical moves for small carriers—getting out of the broker dependency cycle and going directly to shippers for freight.

Justin knows this game firsthand. He took his family’s 3-truck operation and scaled it to 50 trucks by putting in the work, cold calling shippers, and securing direct freight contracts. Now, through Truckpedia, he’s helping other small carriers do the same—showing them how to stand out, build credibility, and win direct freight opportunities.

We go deep into why small carriers need to stop waiting for freight to come to them, the common mistakes they make when approaching shippers, and how to confidently pitch their services to land steady, high-paying freight.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

4466 episodes

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