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18: Scaling Partnerships with Jill Dignan
Manage episode 481576997 series 3478937
How do you scale partnerships to play with the big players like Salesforce?
Jill Dignan takes us on a journey through the successes she’s had driving traffic through channel relationships. She shares insights on the importance of leading with empathy in partnerships.
Join us as we dive deep into the intricacies of building meaningful relationships, overcoming challenges with partners and pricing, and the value of mentorship in a challenging work environment.
Highlights:
00:43 Dreamforce and INBOUND recap
01:32 Intro to Jill Dignan
02:43 Stumbling into partnerships
04:07 You can't have empathy without action
10:29 Empathy and business
11:27 Building a StoryBrand
13:45 How do you show empathy in business
20:01 How to start building relationships
26:28 Thinking outside the box
29:34 Managing relationships in Salesforce
36:34 How do we get the partnerships flywheel in motion
38:35 Building a Nearbound strategy
40:30 Who do you look to as mentors?
45:32 How to find a mentor
51:04 What books do you recommend?
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