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Joe Henderson, a seasoned expert in global partnerships, shares his journey from an accidental entry into the field to becoming a specialist in building partnerships from scratch. Joe discusses the nuances of establishing global partnerships, emphasizing the importance of understanding cultural differences and the necessity of face-to-face interactions. He highlights the significance of curiosity and open-mindedness in navigating diverse business cultures. We delve into the concept of "unreasonable hospitality," inspired by Will Guidera's book, and how it can transform partner relationships by focusing on proactive engagement and creating exceptional experiences. The episode explores the challenges of assessing a company's readiness for partnerships and setting realistic expectations, with Joe offering insights into the timeline and metrics for building a successful partner program from zero to one.
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Will Guidera's Unreasonable Hospitality https://amzn.to/44Vhzcw