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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why listen: If you’re still “spray and pray” on Meta or Google, this is your crash course in fishing where the fish are—down to the car-lot, the competitor’s showroom, or the exact conference hall. Concrete tactics, real numbers, zero fluff.
Guest links & product:
GetGeofencing (location-based ads): getgeofencing.com.
Timestamps & key topics
00:00 – Navy crypt tech to geofencing pro: meet Chris Seminatore.
01:00 – Moustache chat & the “Viking” beard energy.
02:00 – Digital nomad life: Puerto Vallarta ↔ Los Angeles and running a seven-figure shop.
03:00 – What geofencing really is (digital perimeter → device IDs → programmatic ads).
04:00 – Bidding in ~100 ms and why competitor geofencing works.
05:00 – Actual pricing: ~$850/100k display impressions; ~$1,600/100k video impressions.
06:00 – Use cases: restaurants, real estate, attorneys, car dealers, plasma centres, gov-tech, trade shows.
07:00 – From Gulf War tech to modern ads; US legality only ~10 years old.
08:00 – Politics: target only the voters in-district and stop wasting spend.
09:00 – OTT/CTV explained; addressable TV and granular reporting.
10:30 – Why geofencing is still a niche (and a competitive advantage).
11:30 – “Seven touches”: adding location to your channel mix.
12:00 – Knowing your customer: the car-lot example and real buying intent.
13:00 – Privacy, data, and what “relevant ads” actually means.
14:00 – Global campaigns and geofencing WEF in Davos.
15:00 – Military lessons for agency life: discipline, reverse-engineering goals, radical transparency.
17:00 – Patton, problem-solving, and letting teams innovate.
18:00 – Connect with Chris: getgeofencing.com.
Connect with me on:
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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