Richard Levy, founder and CEO of Sophera Marketing, joins host Nicholas Kuhne on From Startup to Wunderbrand to share how startups can thrive by using strategic marketing over big-budget tactics.

From real-world case studies to practical frameworks like the Three C’s of Positioning and the importance of diagnostics before tactics, this episode is packed with lessons for any founder, marketer, or brand strategist looking to build a business that scales and succeeds.

Call to Action
Learn more about Richard Levy and how Sophera Marketing can help your business thrive:
🌐 Website: https://sophera.co.uk
🔗 LinkedIn: Richard Levy

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Timestamps & Key Topics
00:00 – Welcome & Guest Intro: Richard Levy’s global marketing journey
02:00 – GE days: Learning from the giants, scale, and execution
04:00 – The need for continuous learning in marketing
06:00 – Big company advantages vs small business agility
09:00 – Why startups shouldn’t copy big brand strategies
12:00 – The Three C’s of Positioning: Customer, Competition, Company
14:00 – The biggest mistake in marketing: jumping to tactics
17:00 – Commercial thinking: Why marketers must know numbers
19:00 – Branding without profit? The reality of startups
21:00 – How data and customer insights shape winning brands
24:00 – Case Study: Turning around a real estate company with strategy
27:00 – Why talking to customers is your marketing superpower
30:00 – The market in marketing: Why it's vital to know your landscape
31:00 – Dream client profile & the startup sweet spot
32:00 – Where to connect with Richard

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