Innovation is a buzzword to showcase game-changing technologies and capabilities. But how do you get the people’s attention to consider the possibilities, risks, and opportunities? How do you raise awareness to move innovative ideas from the mind to the lab and to the field, not to mention the average household? So much innovation is downstream from culture. In a special episode of From the Crows’ Nest, host Ken Miller breaks format to talk about the important role of movies and pop culture to advance innovation. Ken is joined by David Kirby, author of Lab Coats in Hollywood: Science, Scientists and Cinema, to explore the relationship between real scientific advancements and action on the big screen.

David tells Ken that movies can influence policy, as bombastic apocalypse movies like “Deep Impact” and “Armageddon” have had real-world impacts on U.S. policy towards near-Earth objects. David says that while some researchers may have gripes with how a movie depicts the science of certain blockbuster films, the public’s attention is a finite resource – and a big Hollywood movie can be a useful way to bring widespread attention to an issue otherwise overlooked.

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We also invite you to share your thoughts, questions, or suggestions for future episodes by emailing host Ken Miller at [email protected].