In this fast-paced, interconnected world, dis-satisfied customers post tweets or facebook updates that can spread like wildfire. Customer satisfaction has become an expectation -- and entrepreneurs who aspire for "satisfaction" as the goal are not likely to be successful. In this episode we will talk with Colleen Mook, the founder and President of Baby Be Hip (www.babybehip.com). Colleen has moved the goalpost from customer "satisfaction" to "enchantment". After her first child was born, Colleen made a transition to become an entrepreneur, launching Baby Be Hip. Her goal was to start a company that put a stylish and fun spin on essential items for new moms, such as burp cloths that are personalized with the baby's name. Colleen will share advice about how to create customer experiences that result in enchantment, customer retainment and rave reviews!