Many people think of promotional advertising such as television commercials, billboards or flyers when they think of marketing. And certainly, that's a part of it. But marketing is actually about creating a total package for your brand. To build an effective brand, you need to have the product, price, distribution model, and yes, the promotional stuff too, all working together in harmony. Join "From the eye of iolite" as we take a look at defining the basics of marketing through the lens of real life case studies. Brought to you by ioliteglobal.com. Hosted by Erika Hovland, Adjunct Professor of Marketing at Temple University, and Managing Partner of iolite global consulting.