Today, we are thrilled to welcome Justin Thomas Kay to the program! Justin is a YouTuber, creative director, and graphic designer based in Brooklyn. You may have seen him on GQ Rebranded, an episodic series about sports branding— how it works, the history behind it, and how he would approach it. Justin was born and raised in Milwaukee, Wisconsin, where he cut his teeth in designing posters, album art, and other stuff for his band Sincebyman. He then entered the editorial world and worked with like every cool magazine, Complex, Fader, New York Times Magazine, Mass Appeal, and Victory Journal, to name a few. Justin then moved to the brand side, working for Nike, Google, YouTube, Apple, and Red Bull. We are stoked to talk to him about his work on J. Cole’s 2014 Forest Hills Drive and rebranding the Milwaukee Bucks. Justin is a legend. Enjoy!