In this episode, Jessica speaks with Michael Spicher, PhD, an independent consultant & speaker who co-founded Aesthetics Research Lab in 2016 to explore the impact of aesthetics.

Michael’s work explores how aesthetics influence our everyday lives & how moments of beauty impact identity & societal well-being.

Michael shares with Jessica his insights into how luxury brands can leverage aesthetics in brand identity, storytelling & product design to create memorable experiences & build emotional connections with clients.

Given the important role aesthetics plays in building compelling luxury brands, Michael highlights how luxury brands should build aesthetics into their offering right at the start & ensure they remain a key element of the brand’s internal & external narratives.

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FSW conversations is edited & produced by Fallow, Field & Mason in 2025.