In this episode, Bryce speaks with Sanja Bećirović, Regional Sales Manager EMEA & APAC at Centric Software, a leading market intelligence & pricing firm.

Against the backdrop of President Trump’s ’reciprocal’ tariff plan & the threat of an imminent global trade war, pricing dynamics have taken on a renewed importance for consumer & luxury brands.

During her conversation with Bryce, Sanja explains the factors influencing luxury pricing across markets, including taxes, import duties, exchange rates, market perception & purchasing power.

Sanja also explores how consumer interest in paying a premium for more sustainable products fluctuates & explains why true dynamic pricing has not yet been widely adopted within the luxury sector.

Alongside pricing strategies, Sanja also shares the non-price tools that luxury brands employ to maintain exclusivity, including selective distribution, personalized customer experiences & controlled supply.

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