Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 503672674 series 3654641
Content provided by Tyler Woodward. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyler Woodward or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Ever wondered why HD Radio never took off despite being technically superior to regular FM? This might be the most tragic story in broadcasting history - a technology that had everything going for it but still managed to fail spectacularly.
In this episode, we explore how HD Radio went from revolutionary promise to comprehensive disaster. We'll cover the brilliant engineering behind OFDM technology, why it cost stations up to $200,000 to upgrade, and how the "digital cliff effect" made listening unbearable. Plus, we'll talk about the perfect storm of competition from iPods, satellite radio, and streaming that killed HD Radio's chances.
From the early success of in-band on-channel broadcasting to Wisconsin Public Radio shutting down their HD operations, this is the story of how superior technology couldn't overcome bad timing, economic barriers, and devastating market forces.
Topics covered:
- The ingenious OFDM technology that made it possible
- Why the chicken-and-egg adoption problem doomed HD Radio
- Technical disasters: digital cliff effect and coverage problems
- The $3 billion investment that went nowhere
- How 58% of cars have HD Radio but nobody knows it
- Why major manufacturers abandoned the technology
Send me a text message with your thoughts, questions, or feedback
Buzzsprout - Podcast Hosting
Podcast hosting made simple. Sign up and we both get $20 credit when you upgrade to paid plans.
If you enjoyed the show, be sure to follow Fully Modulated and leave a rating and review on Apple Podcasts or your favorite podcast app—it really helps more people discover the show.
Fully Modulated is not affiliated with or endorsed by any station, media company, or network. All opinions are solely my own.
Chapters
1. Intro & Welcome (00:00:00)
2. The Brilliant Idea That Should Have Worked (00:01:21)
3. When Everything Falls Apart (00:05:23)
4. Zombie Technology: HD Radio's Automotive Afterlife (00:14:18)
5. Why the Best Tech Doesn't Always Win (00:16:30)
31 episodes
