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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Whether you've worked in broadcasting for decades or just wonder how emergency alerts interrupt your favorite shows, you're about to discover what really happens behind those alarming tones.
After a seemingly harmless social media post about emergency alerts sparked a technical correction from a fellow broadcast engineer, this episode dives into the fascinating mechanics of the Emergency Alert System (EAS). Contrary to what many believe, those familiar two-tone attention signals that jolt you to attention aren't what trigger the broadcast equipment at all. The real work happens before you ever hear those tones, through a digital protocol called Specific Area Message Encoding (SAME).
I break down how modern EAS equipment actually functions, explaining the critical difference between machine triggers and human attention-grabbing elements. We explore why these distinctions matter, how the system evolved from its predecessor (the Emergency Broadcast System), and why certain legacy practices persist decades after they're technically obsolete. It's a perfect example of how broadcast technology often operates at the intersection of engineering necessity and human psychology.
The episode concludes with an exciting announcement about an upcoming ten-part series exploring the complete history of emergency alerting systems, from the earliest days of Conrad through to today's virtual implementations. Whether you're a broadcast professional looking to deepen your technical understanding or simply curious about how these public safety systems work, you'll gain valuable insights into the technology that delivers critical information when it matters most.
Follow Fully Modulated wherever you get your podcasts and leave a review to help others discover these deep dives into broadcast technology. Have a correction or question of your own? Send it my way – it might inspire a future episode!
If you enjoyed the show, be sure to follow Fully Modulated and leave a rating and review on Apple Podcasts or your favorite podcast app—it really helps more people discover the show.
Fully Modulated is an independent podcast and website, not affiliated with or endorsed by any station, media company, or network. All opinions are solely my own.
Chapters
1. Podcast Introduction and Favor Request (00:00:00)
2. The Facebook Post Controversy (00:01:01)
3. How Emergency Alert System Actually Works (00:03:17)
4. Why Technical Clarity Matters (00:04:59)
5. Upcoming Season Preview and Closing (00:06:36)
13 episodes
