HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Retail media is hot right now, but what is it exactly? And is it fab or fad?
Ger and Gordon have the questions. Paul Stafford of Superdrug has the answers.
Paul takes you deep into the workings of retail media, and explains how it differs from traditional marketing supports. There's lots of tech. There's lots of creative. And there's lots of potential.
Listen to the boys talk through what Paul has learned so far, and what lies ahead.
23 episodes