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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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GTM Efficiency through GTM Alignment - EP 93 🇬🇧 | Kilian von Dosky & Giuseppe Cristiano
Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups
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Content provided by Björn W. Schäfer | Entrepreneur, Business Angel & Book Author, Björn W. Schäfer | Entrepreneur, Business Angel, and Book Author. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Björn W. Schäfer | Entrepreneur, Business Angel & Book Author, Björn W. Schäfer | Entrepreneur, Business Angel, and Book Author or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of Funky Flywheels, we dive deep into the critical topic of go-to-market efficiency in today's changing business landscape. Join host Björn W. Schäfer as he speaks with two seasoned experts from software giant SAP - Giuseppe Cristiano and Kilian von Dosky.
Why you should listen:
The era of "growth at all costs" is over. Today's SaaS businesses face a drastically different market environment where sustainable growth, profitability, and efficiency are paramount. Kilian and Giuseppe share their battle-tested frameworks for aligning your go-to-market organization to drive real results.
What you'll discover:
- The root causes of go-to-market inefficiencies that plague most organizations
- Why siloed execution creates pressure internally and negatively impacts customer experience
- The critical importance of a unified understanding of how SaaS businesses truly generate revenue
- Practical strategies for connecting the dots between marketing, sales, customer success, and product
- Why your renewal and expansion strategy might be fundamentally flawed
- The transformative power of "sense-making sessions" that align your entire organization
AI's role in go-to-market efficiency: As the conversation shifts to AI, our experts offer nuanced perspectives on when and how to leverage AI in your go-to-market motion. Their contrasting views provide valuable insights on whether AI should be applied to strengthen fundamentals or used as a forcing function for organizational change.
The bottom line: This episode provides a masterclass in how to build the foundational elements of an efficient go-to-market organization - from leadership alignment to data models, from process design to incentive structures - all focused on creating sustainable growth in today's challenging business environment.
For founders, go-to-market leaders, and anyone responsible for driving efficient growth in their organization.
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Follow Björn on Linkedin: www.linkedin.com/in/bjoernwschaefer
Order his GTM bestselling book Funky Flywheels 🕺💃
His homepage: www.rowing8.com
💃🕺 Looking for beta testers: his brand new software: funkybont.com
126 episodes
