Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that.

To date, Robert has written 7 books, earning prestigious titles such as the number 1 spot on The Wall Street Journal and USA Today. His first book, “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing“, came from a ton of industry conversations regarding the subject.

Tune into the full episode to learn how to approach affiliate marketing in 2025!

HIGHLIGHTS:

0:00 Intro
2:44 Roberts first tango with Affiliate Marketing
6:32 Creator success requires passion
9:32 The journey of writing 7 books
11:58 The different types of affiliate labels
16:42 How to build a solid partner program
19:16 Affiliate marketing isn’t easy

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Robert - https://www.linkedin.com/in/glazer/