Shaun Clark (Co-Founder of HighLevel [GoHighLevel]) has helped countless agencies grow their revenue through white-label software and service solutions.

Agencies can get hesitant when thinking of implementing new technology for their clients, as with the software evolving they can take over the clients needs fully and make the agency redundant. Shaun heard the market when they encountered this issue, which is why he became heavily invested in white-labeling.

The platform that Shaun and his team built really took off as more agencies saw the value behind a mediator between them and software platforms. Their go-to-market motion was kind of an afterthought at first, as they realized that hiring the level of creativity it takes to stand out through an internal marketing effort would be extremely difficult. Word-of-mouth and affiliates have ultimately carried their marketing effort to this day.

Tune into the full episode to learn the journey of GoHighLevel!

HIGHLIGHTS:

0:00 Intro

4:23 SaaS stealing agency clients?
6:30 How HighLevel took off
9:00 Word-of-mouth and affiliate mastery
11:16 The new CRM world
14:39 GoHighLevel exits
17:10 Grow through one-to-many

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Shaun - https://www.gohighlevel.com/main-page