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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Summary
In this episode, Uri Geva shares the journey behind building Cookie Dough Bliss — a rapidly growing dessert brand built on joy, culture, and unforgettable customer experience. Uri discusses how he creates a fun, people-first environment, the leadership lessons learned from running multiple businesses, and the powerful mindset of “what is the goal?” that guides him through challenges. From early entrepreneurial chaos and legal battles, to owning sports teams, to launching a nationwide franchise, Uri opens up about resilience, extreme ownership, and building businesses that make people smile. This conversation is packed with insights about company culture, franchising, hospitality, leadership, and navigating the highs and lows of entrepreneurship.
Special Guest
Uri Geva is the co-founder and CEO of Cookie Dough Bliss, a dessert franchise bringing handcrafted cookie dough and ice cream creations to communities across the country. A lifelong entrepreneur, Uri has built companies in sports, digital media, and hospitality — all centered around fun, culture, and exceptional customer experience. He also owns the Brazos Valley Bombers baseball team and has spent over two decades applying sports-style leadership principles to business. As a franchisor, Uri focuses on building franchisee-first systems, inspiring entrepreneurs to thrive, and creating brands that bring joy to families everywhere.
Chapters:
00:00 - Introduction and Welcome
04:00 - Creating a Fun, Joyful Dessert Experience
08:00 - Hiring and Team Building Philosophy
12:00 - Embracing Transparency and Entry-Level Culture
16:00 - Overcoming Entrepreneurial Challenges
20:00 - Lessons in Ownership and Leadership
24:00 - Sports Management and Parallels to Business
28:00 - The Franchise Journey: From Franchisee to Franchisor
32:00 - Scaling Up and Maintaining Core Values
36:00 - Transparency, Growth, and Listening to Feedback
40:00 - Personal Growth, Final Reflections, and Audience Call-to-Action
URI’S INFO:
Website: https://cookiedoughbliss.com
Franchising Info: https://cookiedoughbliss.com/franchise
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/urigeva/
PODCAST INFO:
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https://FutureFactory.live
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