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Outside’s longstanding literary storytelling tradition comes to life in audio with features that will both entertain and inform listeners. We launched in March 2016 with our first series, Science of Survival, and have since expanded our show and now offer a range of story formats, including reports from our correspondents in the field and interviews with the biggest figures in sports, adventure, and the outdoors.
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What is NNormal? NNormal’s CEO on Kilian Jornet; NNormal’s Name & Origin Story; & Company Principles
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Jonathan talks with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States, and they also discuss the NNormal name, its origin story, and its well-defined principles. NNormal is a company we predict you’ll be hearing about more and more in the coming years, and in this conversation, you’ll see why.
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TOPICS & TIMES:
Shoutout to BLISTER+ Members (1:17)
Mallorca (2:23)
What is NNormal? (3:23)
The Origin Story (4:40)
Kilian Jornet (10:50)
Kilian’s Recent Performance at Western States (15:01)
The Name ‘Nnormal’ (21:11)
NNormal’s Target Audience (22:52)
More on NNormal’s Principles (32:48)
Prototyping & Testing (43:56)
The Future of Trail Running (49:04)
1% For The Planet (53:52)
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