))
Branding Global Business Services in the Gen AI Era
Manage episode 479772615 series 3292182
Content provided by The Hackett Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Hackett Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On this episode of the "Gen AI Breakthrough Podcast", host Penny Weller speaks with Opella's Karan R Bhatia about the critical role of branding for Global Business Services (GBS) hubs in a world increasingly influenced by Gen AI. Tune in to get answers to strategic questions like – Why having a reputation as a GBS hub can be beneficial to a company? How can Gen AI be an enabler for companies in this quest? What is a good way to measure success or return on investment
179 episodes
Share
