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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat.
This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle.
Here’s what we’re covering:
-The real reason studios spiral - and how to stop it at the source
-Why “boring is the battleground”: show up, sleep, macros… and business fundamentals
-The Green Line: grow by net +3 members per week (and why it saves your summer)
-Lead flow that works: 20 leads/week, call inside 5 minutes (1 minute = 300x pickup)
-Offers that profit from day one (ditch free/$7 trials) and convert 80% to full-price
-Your UVP: be “[Your Suburb] [Your Brand]”, speak to one avatar, one problem, one offer
-Seasonal strategy: spring push, Christmas survival, and rolling into the New Year miles ahead
… and a whole lot more
Chapters:
⏳ [00:00] From Spiral To Structure: Ryan’s Lowest Points (And The Way Out)
⏳ [02:10] Backstory: 10 Years In, Hitting The 300 Club (Twice)
⏳ [06:40] Boring Is The Battleground: Basics That Actually Win
⏳ [09:40] UVP 101: Be “Hope Island, F45” - Not Just “F45”
⏳ [15:00] Fix Root Causes, Not Quick Hacks
⏳ [17:10] What Is “Separation Season”?
⏳ [20:14] The Green Line: Net +3/Wk So You Don’t Limp Into Summer
⏳ [22:30] Lead Gen That Lands: Avatar, Content, One Profitable Offer
⏳ [28:35] Turn Pro: Standards, Separation Sunday, Time Blocking
⏳ [34:05] Profitable Intros, Real Retention, 2–3% Churn
⏳ [35:51] Traction Discipline: How To Win The Day
⏳ [37:50] Grab The Playbook + Next Steps
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter
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My website: https://thegeronimoacademy.com
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