Let's have a proper chat about something I see all the time - and it's driving me absolutely bonkers!

I'm talking about the "throw everything at the wall and see what sticks" approach to marketing. You know the one - posting more on social media, sending more emails, running more ads, thinking that MORE automatically equals BETTER results. Well, I'm here to tell you it doesn't work like that.

I'm getting straight to the point about why ramping up your marketing efforts without a proper strategy is like trying to fill a bucket with a massive hole in the bottom, and I'm diving into why quality absolutely trumps quantity every single time. It's not about how many posts you share or emails you send - it's about whether what you're putting out there actually connects with your ideal guests.

It's time to ditch the scattergun approach and get strategic about your marketing. When you nail this, everything else becomes so much easier - and more profitable.

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Key Takeaways

• More isn't always better. Stop thinking that posting 10 times a day or sending daily emails will magically fix your booking problems. It's about getting the RIGHT message to the RIGHT people, not bombarding everyone with everything.
• Get to know your ideal guest like your best mate. If you're trying to appeal to "anyone who wants a holiday," you're doing it wrong. Dig deep into who they really are, what they worry about, and what gets them excited about booking.
• Winging it won't work forever. I know planning feels boring, but businesses without a proper marketing strategy are just throwing money down the drain. Get organised, make a plan, and stick to it.
• Be where your people actually are. There's no point shouting into the void on platforms your ideal guests don't even use. Find out where they hang out online and focus your efforts there.
• Talk benefits, not features. Nobody cares that you have Egyptian cotton towels - they care about feeling pampered and relaxed. Speak to what they actually want to experience, not just the features (amenities) you've got!
• Ditch the chaos for clarity. Replace that frantic "post something, anything!" energy with clear, purposeful marketing that moves the needle. Your sanity (and your bank balance) will thank you for it.

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