Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 514675299 series 3606088
Content provided by Sarah Orchard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Orchard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
If you're serious about ditching those commission-hungry booking platforms and keeping more profit in your own pocket, an email list is hands-down your most valuable asset.
I know, social media feels easier. Instagram's pretty, TikTok's trendy, and Facebook... well, it exists. But here's the problem: you don't own any of those audiences. One algorithm change and poof - all that hard work vanishes into thin air. But your email list? That's yours. Forever.
So, in this episode, I'm sharing five practical, proven strategies to grow your email list faster than you ever thought possible. And no, you don't need to be a tech wizard or a marketing genius to make this work, I promise!
We're talking about proper incentives that actually get people signing up (hint: nobody cares about your "monthly newsletter"), making it ridiculously easy for guests to join your list, and using your social media the right way - as a funnel, not the endgame.
I'm also sharing some real examples from my own business because, let's face it, theory is lovely, but you need to know what actually works in practice. This isn't about complicated funnels or fancy software; it's about simple, consistent actions that fill your booking calendar with direct guests who pay you properly.
So, if you're tired of handing over your hard-earned income to Airbnb and Booking.com, this episode is your starting point. Grab a cuppa and let's sort your email marketing once and for all!
---
Key Takeaways
- Email marketing is the single most effective tool for boosting direct bookings and profit margins
- Ditch "newsletter" language - tell people exactly what value they'll get from joining your list
- Make signup forms easy to find and fill in across your website and booking journey
- Strategic incentives (discounts, exclusive offers, free upsells) significantly accelerate list growth
- Use social media as a traffic driver to your email list, not as your main marketing strategy
- Consistent email campaigns steadily fill your calendar with profitable direct bookings
---
Further Information
---
Connect with Sarah:
---
Are you ready to take more direct bookings?
Take Sarah's FREE quiz here to find out how ready you are with your marketing to ditch the likes of Airbnb! Put your business to the test...
38 episodes
