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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This week, I'm chatting with Sean Ronan from One Acre Wood in Herefordshire, and honestly, his story is brilliant. He and his wife, Annie, went from running a cosy cottage in Norfolk to creating something truly special: two stunning treehouses nestled in 18 acres of woodland that attract both families and romantic couples.
Now, launching during a pandemic wasn't exactly ideal timing (we did it as well, so I know that's the understatement of the century!), but Sean and Annie absolutely smashed it. They've built a thriving business through clever marketing partnerships with local businesses, even landing a spot on George Clark's Amazing Spaces. Not too shabby!
What I love about their approach is how thoughtful everything is. We're talking copper baths instead of the standard hot tubs, locally sourced materials, and a design that genuinely works for both excited kids and adults wanting a peaceful escape. They've created something that feels authentically connected to the local area, not just another glamping site plonked in a field.
Sean's really honest about the challenges of marketing to two completely different audiences—families versus couples—and how they've navigated that tricky balance. He's also refreshingly down-to-earth about hosting, making guests feel welcome without being intrusive. It's that sweet spot we all aim for.
The big takeaway? They've deliberately kept it small with just two treehouses. This isn't about cramming in as many units as possible—it's about creating a serene, private experience where guests can actually enjoy nature without feeling like they're in a holiday park.
So, if you're thinking about launching something unique in the holiday let world, or you're struggling to differentiate yourself from the competition, this episode is packed with brilliant insights and practical advice that'll get you thinking differently about your business.
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Key Takeaways
- Strategic marketing and clever partnerships are essential for building direct bookings
- Working with the right channel partners helps you reach different audiences
- Using local materials and craftsmanship creates an authentic experience that sets you apart from cookie-cutter glamping sites
- Designing spaces that genuinely work for both children and adults opens up your potential guest market significantly
- Personal touches and thoughtful hosting transform first-time guests into loyal repeat visitors
- Listening to guest feedback and maintaining sky-high standards generates the kind of reviews that fill your calendar
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Further Information
Follow One Acre Wood on Instagram
The Fully Booked Business Club™
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*FREE WEBINAR* Tuesday 4th November 2025 at 8pm (GMT)
Register here > How to Ditch the Guesswork and Get Fully Booked in 2026!
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What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
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