#227 - Steve Powell & The New Era of Outbound: Why Proactive Customer Contact Is the Future of CX
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š In episode #227, Martin is joined by Steve Powell of Alvaria CX to explore why proactive customer engagement is having a major comebackāand what it means for your contact centre.
Learn how Alvariaās Outreach IQ framework is transforming outbound strategy by combining intelligence, integration, and compliance. This episode is packed with insight on how to move from reactive support to strategic outreachāand why customers are asking for it.
Key takeaways:
Why reactive CX is broken
What āOutreach IQā really means
The truth about outbound compliance and trust
How top-tier companies are doing it right (but not shouting about it)
If you're rethinking your approach to outbound or want to deliver better customer experiences, this episode is essential.
š§ Listen now or watch the full interview.
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