Meet Liz Elting, founder of TransPerfect—the largest language solutions company in the world, built with zero outside funding. Liz didn’t just build a billion-dollar business. She did it without venture capital, scaling her company from a cockroach-filled NYU dorm room to $1.2B+ in annual revenue, 600+ salespeople, and operations in 140+ global markets.

In this episode, Liz breaks down the exact playbook that helped her dominate a category most people overlooked. From sales systems to team incentives to the $50M mistake every founder needs to avoid—this episode is a must for any entrepreneur who wants to scale smarter (without selling out).

💡 Here’s what you’ll learn in this episode:

• How to Land Your First Big Client Without Funding: Why Liz made 300+ cold calls a day and how one 3-page job turned into a million-dollar client.

• How to Build a Sales Machine from Scratch: Her exact framework for scaling to 600+ reps and making sales a daily habit—not a hustle.

• How to Create Commission Plans That Scale: Why Liz paid 10% uncapped, lifetime commissions and how that loyalty helped scale revenue beyond $1B.

• How to Expand Without Burning Out: The revenue-first approach she used to open in 140+ markets—without chasing hype or raising capital.

• How to Avoid a $50M Mistake: What happened when she skipped a $5K legal agreement and how to protect yourself from day one with a founder agreement.

Whether you're just starting out or scaling globally, Liz’s no-fluff growth playbook is packed with actionable strategies to help you build a revenue-first business that lasts.

📄 Want the full breakdown + step-by-step action plan? Subscribe to our Growth Playbooks for weekly, founder-tested frameworks to scale your business without the burnout.
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