Harnessing Mindset Power with Michele from MindShift Theory - Ep. 81

In this episode, host Erica welcomes Michelle Collison from Mindshift Theory to discuss how understanding your client's pain points creates win-win marketing opportunities. Michelle shares how her company creates custom-branded mindset journals and explains why focusing on pain points rather than demographic personas leads to more authentic connections and business growth.

Key insights include:
• Why marketing to clients who are already aware of their needs is more effective
• How to leverage your own story and experience for authentic marketing
• Using brain science to create lasting habits in business and life
• The importance of taking small, consistent steps toward your goals
• Finding marketing approaches that match your personality

Chapters

00:00 Introduction to Mindshift Theory
03:25 Creating Custom Branded Journals
06:04 Niching on Pain Points vs Personas
09:10 Finding Clients Already Aware of Needs
14:34 Brain Efficiency and Habit Formation
18:31 Using Your Own Story for Authentic Marketing
22:17 Small Steps for Lasting Change
25:06 Marketing That Works for Your Personality
27:38 Building Dopamine Steps for Success
29:12 Final Message: Take The Next Small Step
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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