))
From Gas Stations to 3,400 Units: Alice Crowder at Krispy Krunchy Chicken
Manage episode 489630251 series 2930439
Content provided by Ovation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ovation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Alice Crowder, CMO of Krispy Krunchy Chicken, joins Zack Oates to break down how the brand grew to nearly 3,400 locations without traditional franchising. From gas stations to guest experience strategy, Alice shares how high-quality food, grassroots marketing, and authentic partnerships drive brand love and repeat visits.
Zack and Alice discuss:
- Why quality, value, and craveability win in any location
- How to grow using micro-influencers instead of ad budgets
- The power of authentic pride among convenience store operators
- Why guest experience starts with product and belief—not policy
- How to create emotional loyalty in unexpected settings
Thanks, Alice!
Links:
https://www.linkedin.com/in/alicecrowder/
https://www.linkedin.com/company/krispy-krunchy-foods/
https://www.instagram.com/krispykrunchychicken/
https://www.krispykrunchy.com/
Chapters
1. Introduction to Alice Crowder (00:00:00)
2. The 35-Year Crispy Crunchy Chicken Story (00:02:04)
3. Double-Breaded Secret Technique (00:03:29)
4. Authentic Influencer Marketing Strategy (00:05:57)
5. Guest Experience and Product Quality (00:10:07)
6. Merchandising Impact and Final Thoughts (00:13:22)
381 episodes
Share
