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This week we sit down with Danny Wirtz, Co-Chairman of Breakthru Beverage Group and Chairman & CEO of the Chicago Blackhawks. A fourth-generation leader of the Wirtz family legacy, Danny isn’t just carrying the torch—he’s redefining it. At the helm of one of North America’s largest beverage distributors and one of the NHL’s most iconic franchises, he’s steering industries that touch millions of lives.

We talk origin stories, innovation in the alcohol industry, and what it takes to balance tradition with bold new ideas. From Breakthru’s partnerships with global brands to lessons learned running an NHL franchise, Danny shares insights on leadership, culture, and building businesses that last.

Of course, we keep it fun too—think first-time UFC fight nights, music industry flashbacks, and some rapid-fire favorites you won’t want to miss.

This one’s a mix of vision, grit, and genuine passion from a leader shaping the future while honoring a remarkable family legacy.

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Chapters

1. E79 Danny Wirtz pt 2 | Joe Wagner (00:00:00)

2. Bring the product to where the consumer is (RTD Success) (00:03:30)

3. Beverage Distribution Process (Supply Chain) (00:08:23)

4. The Impact of AI technology (00:14:30)

5. Chicago United Center & Sports (1901 Project) (00:26:00)

6. Rapid Fire Questions (00:32:51)

7. The Future for Wirtz Corporation (00:38:45)

8. Honoring the Black Hawks Hockey team name (00:42:35)

127 episodes