Caroline Antonia from Rebellious Business joins Doug in this episode. Caroline talks about the painful reality of personal growth, comparing goal achievement to the grieving process. From her entrepreneurial journey that started with selling CDs at age 9 to building a thriving business network, Caroline shares why she believes goals require emotional sacrifice and identity shifts. Discover her unique perspective on personality tests, the "woo woo era" of goal setting, and why she thinks achieving big goals means saying goodbye to parts of yourself.

KEY TAKEAWAYS

• Grief is part of goal achievement and setting meaningful goals often requires letting go of your current identity and grieving the person you're leaving behind, which can be emotionally painful but necessary.

• Subconscious goals get achieved more than conscious ones. Goals that feel meaningful and aligned with your deeper purpose are more likely to manifest than surface-level desires you write down without commitment.

• While personality tests and similar can provide insight into who you are, they can create deterministic thinking that boxes you in rather than empowering you to grow.

• Start with achievable milestones. When your big goal feels too distant to visualise, focus on the furthest point you can clearly see and make that your interim target to maintain momentum.

• Instead of forcing yourself into a narrow niche, focus on clearly communicating your unique value proposition, which will naturally attract the right audience.

• Emotional connection is crucial for goal achievement. Writing goals as if already achieved isn't enough; you must genuinely feel the emotions associated with having accomplished them to engage your subconscious mind.

• Meaningful goals will make you question your identity and push you beyond what feels safe or familiar, creating necessary pressure for growth.

BEST MOMENTS

"I find that so far a lot of things that I work towards or that I really set my sights on, they require grief. I always have to grief an element of myself, which has been holding myself back."

"What have I been doing this whole time? Like, why have I been playing so small? And I don't feel like that's fair because I think we're doing pretty well."

"The pressure is an indication to shed. I haven't used that analogy for years... but the pressure is something that forces them to grow."

"I'd embrace the pain, embrace the sadness of what was and what you could have done sooner. You know, that for me I find really painful."

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Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.