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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll walk you through tons of actionable hooks, scenarios, and brand-specific concepts to help your content stand out this time of year. Whether you’re in real estate, food, home interiors, writing, or even a lawyer or pediatrician, I’ve got strategies that you can use too. This season can feel chaotic and stressful, but I want it to be fun!
In this episode we’ll be covering:
- How to train your Instagram algorithm for holiday sales and trending topics discovery.
- Three strategies for viral holiday reels: scenarios, buzzwords, and relatable identifiers.
- Ideas and examples for home decor, food, real estate, and authors to maximize holiday engagement.
- Tips for updating previous posts with a seasonal twist for winter, Christmas, Hanukkah and beyond..
- Local marketing suggestions: spotlighting holiday events, markets, and must-visit spots in your city.
Featured content in this episode:
- Interiorjems: Ralph Lauren Christmas decor you haven’t seen
- Beyond_gray: Decorate your stair railing like a pro
- Beyond_gray: How do you hang your window wreaths?
- Lifebyleanna: Above sink garland hack
- Life_of_glow: How do you get your dried citrus so perfect?
- Miriamobrien_: Ralph Lauren inspired Christmas on Amazon
- Drinkswithdanica: Your new favorite holiday cocktail
- Simplyeverydayliving: Christmas Shirley Temple
- Leahsguides: Books that make you feel like you're in a Hallmark movie
- Xchristmas365x: Christmas breakfast ideas
- Jingle.all.year: Ultimate Christmas movie calendar
- Emilywelchstyle: Soon life will feel like an early 2000’s Holiday rom-com
- Lindsforthegirls: Perfect Christmas fleece
- Cozycornerkai: How we’re surviving darker days
- Lex_nicoleta: Gifts for the coolest girl you know
- Leannebarlow: Picky girl christmas
- Katiegeorges: Gifts people actually want under $25
- Krystaldunn_: Girls craft night
Recommended episodes:
- Episode 057: Repurpose Your Content for More Impact with Less Effort
- Episode 067: The Importance of Belonging on Soc
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