Share
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
Manage episode 516934745 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Every December, your feed turns neon—minutes listened, top artists, 2 a.m. songs on repeat. Spotify Wrapped isn’t an ad. It’s a ritual. The company took the driest data imaginable—usage logs—and turned them into you-shaped stories. Loud colors, vertical cards, meme-ready lines. Before PR even made a call, millions of users were doing the marketing for them.
Behind the confetti is pure business logic. Personalized recaps drive retention. Easy share buttons drive acquisition. Artists get their own version, tightening the creator flywheel. And the consistency—same week, every year—trains us to anticipate it. That’s not luck. That’s design.
You don’t need Spotify’s data team to copy the play. Create your own “Year With Us” ritual. Show clients or customers the tangible results they achieved with you, package it beautifully, and drop it on the same week each year. Data turns into loyalty when it becomes identity.
Today’s Move: Design a 3-to-5-slide “Your Year With Us” recap and make it your annual drop.
376 episodes
))
