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Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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Sometimes the perfect fix makes the problem worse. In British-ruled India, the government tried to reduce deadly cobras by paying citizens for every one killed. It worked—until people started breeding cobras for profit. When the program was canceled, breeders released their snakes. The cobra population skyrocketed.
Decades later, Wells Fargo made the same mistake in a suit and tie. Leaders tied bonuses to aggressive account-opening targets. The goal was growth. The result: 3.5 million fake accounts, $185 million in fines, and a shattered reputation.
This is the Cobra Effect—when incentives reward the wrong behavior. People optimize for the payout, not the purpose.
The lesson is simple: design for outcomes, not optics. Reward fewer cobras, not more dead ones.
Today’s Move: Review one incentive in your business. Does it drive the behavior you want—or the one that’s easiest to game?
392 episodes
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