Manage episode 522363737 series 3692293
What if the best car rental experience isn’t a rental at all? We sit down with Adrian Sun, the founder of Crownstone Incorporated, to unpack how a single Turo trip snowballed into a vertically integrated car sharing company that acquires, reconditions, operates, and ultimately sells vehicles for profit. Along the way, he challenges the biggest myth in peer-to-peer mobility—that quality lags behind traditional agencies—and shows how disciplined systems, precise tracking, and a hospitality mindset can deliver smoother trips and stronger ratings.
Adrian takes us inside the business engine: sourcing the right vehicles, building a maintenance plan that extends lifespan, and crafting guest onboarding that removes friction before it appears. From signature listing photos to crystal-clear pickup instructions, every touchpoint is designed to increase trust, reduce cancellations, and lift utilization. We also explore the investment side. Instead of real estate, he offers an alternative: returns generated by vehicle operations over a roughly five-year lifecycle, with careful attention to risk, seasonality, and exit timing. Compliance limits broad advertising, so he relies on relationships and transparent conversations to ensure alignment.
There’s a personal story under the hood. After a decade in product management at top consulting and tech firms, a layoff forced a choice. Adrian doubled down on the side project he’d been refining and watched the fleet grow fivefold in a year. The lesson is sharp and hopeful: constraints create clarity, and with the right playbook, a setback can become an on-ramp to something better. If you’re curious about Turo hosting, investor-backed car sharing, or simply how to run an operationally tight service business, this conversation delivers practical details you can use.
Email Adrian Sun: [email protected]
If you enjoyed the episode, follow the show, share it with a friend who loves smart business breakdowns, and leave a quick review to help others discover the podcast.
Chapters
1. Welcome And Guest Intro (00:00:00)
2. Car Sharing Model Explained (00:00:16)
3. From First Turo Trip To Startup (00:01:40)
4. Investment Structure And Lifecycle (00:02:46)
5. Myths About Peer‑To‑Peer Quality (00:03:46)
6. Marketing Vehicles And Investors (00:04:18)
7. Podcast Or YouTube Content Ideas (00:04:48)
8. Hobbies And Creative Pursuits (00:05:21)
9. Career Setback To Opportunity (00:06:11)
10. Where To Find Adrian And Close (00:07:26)
81 episodes