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In this episode, Kyle answers the questions:

  • What's the right "goal" to use when setting up a remarketing campaign?
  • What's the right strategy to use for a marketing campaign?
  • What is the advantage of Cost Per Click (CPC) strategy?
  • In what situations can CPC be more competitive?

Check out the blog:

http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?

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111 episodes