Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How to Set the Right ROAS Targets in Google Ads
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Manage episode 518616245 series 3476316
Content provided by Jeremy Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.
Setting a random ROAS target and hoping for the best? Not a good strategy.
In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you.
You’ll learn how to use incrementality testing and calibration multipliers to reveal your true ROAS, avoid misleading metrics, and set profitable targets based on real performance.
Google Resource: https://www.thinkwithgoogle.com/_qs/documents/18393/For_pub_on_TwG___External_Playbook_Modern_Measurement.pdf
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching
127 episodes
))
