Beyond Storytelling: A Deep Dive Into Wardley Mapping • Simon Wardley & Charles Humble GOTO

This interview was recorded for GOTO Unscripted.
https://gotopia.tech

Read the full transcription of this interview here

Simon Wardley - Thought Lord, Mapper, Mostly Good
Charles Humble - Freelance Techie, Podcaster, Editor, Author & Consultant
RESOURCES
Simon
https://bsky.app/profile/swardley.bsky.social
https://me.dm/@swardley
https://twitter.com/swardley
https://www.linkedin.com/in/simonwardley
https://swardley.medium.com

Charles
https://bsky.app/profile/charleshumble.bsky.social
https://linkedin.com/in/charleshumble
https://mastodon.social/@charleshumble
https://conissaunce.com

Links
https://www.wardleymaps.com
https://mapkeep.com
https://miro.com
DESCRIPTION
Simon Wardley and Charles Humble discuss the development of Wardley Mapping, a visual framework that helps organizations understand and navigate technological evolution. Moving beyond traditional business storytelling, the interview explores how mapping enables better strategic decision-making through understanding component evolution, inertia, and gameplay, while also addressing current technological shifts in AI and cyber-physical systems.
RECOMMENDED BOOKS
Simon Wardley • Wardley Maps
Simon Wardley • Wardley Mapping, The Knowledge
Sun Tzu • The Art of War
Jonathan Allen & Thomas Blood • Reaching Cloud Velocity
Mark Craddock • Wardley Mapping Doctrine
Susanne Kaiser • Adaptive Systems With Domain-Driven Design, Wardley Mapping & Team Topologies
Erik Schön • The Art Of Strategy

Bluesky
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Beyond Storytelling: A Deep Dive into Wardley Mapping • Simon Wardley & Charles Humble

Chapters

1. Intro (00:00:00)

2. Storytelling vs mapping (00:02:35)

3. Understanding Wardley Maps (00:04:44)

4. Evolution & movement in technology (00:19:14)

5. Centralization vs decentralization (00:25:47)

6. Understanding inertia (00:30:11)

7. Strategic gameplay (00:33:19)

8. AI & the future of technology (00:40:43)

9. Outro (00:46:45)

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