Share
DW's individualized German language learning materials can help you to improve your skills with a host of fun and free materials for all levels. dw.com/germancourses We welcome posts in English and German. However, DW will delete and/or report any content that constitutes hateful, threatening, pornographic or harrassing material. Please respect our netiquette: http://bit.ly/b3Ui11 Legal Notice: http://www.dw.com/dw/article/0,,15718489,00.html
…
continue reading
From Lead Collection to Fan Creation - Guiding Learners Through Your Graduate Programs Learner Journey The Program Management View
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Manage episode 431057156 series 2136609
Content provided by Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs.
The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems:
- Lead Collection,
- Learner Conversion, and
- Fan Creation.
Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.
19 episodes
))
