In episode 258 of Gratitude Geek, I sit down with Electra Govoni to uncover the biggest mistakes new business owners make—and how to sidestep them. From financial missteps to ineffective systems, Electra shares insights from her journey as a software engineer turned business coach. She dives into the importance of understanding net income, establishing strong foundational principles, and surrounding yourself with the right support network.

What You’ll Learn:

• Why focusing only on gross revenue can hurt your business
• The power of understanding your financial break-even point
• How to build a supportive “board of directors” for accountability
• The benefits of hiring fractional professionals for key business roles
• Why prioritizing your well-being is essential for long-term success

Chapters: 00:00 – Why Profit Margins Matter More Than Revenue 05:00 – Avoiding the Trap of Trend-Chasing in Business 10:00 – Understanding Revenue vs. Expenses for Sustainable Growth 15:00 – Cash Flow Challenges & The Importance of a Financial Cushion 20:00 – Taking Action with a Peer Accountability Group 25:00 – Top Mistakes New Business Owners Make 30:00 – The Value of Fractional Professionals in Your Business 35:00 – Work-Life Balance & Avoiding Burnout 40:00 – The Power of Systems & Support Networks 45:00 – Final Thoughts & Gratitude for the Business Community

Resources & Links:

• Connect with Electra Govoni: https://www.thealternativeboard.com/boston-northwest
• Full show notes: https://kandasrodarte.com/258
• Get 30% off HoneyBook for one year using my referral link: kandasrodarte.com/honeybook.
• Join the Robusta Small Business Percolator: https://kandasrodarte.com/robusta

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Stay Groovy! 🚀