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Christi sits down with Richard Coffin, the creator of The Plain Bagel — to unpack the good, and the bad of TikTok “finfluencers.” Together, they break down how parents can help their kids navigate financial advice online without falling for scams, hype, or bad information.
Richard explains why kids are drawn to money content, what red flags to watch for, and simple tools families can use to verify whether an influencer is trustworthy.
What we cover:
Why TikTok finance content can feel so engaging
The biggest red flags that signal misleading financial advice
How to tell whether an influencer is qualified to give advice
Simple, fast ways to fact-check financial claims with your kid
The surprising reason many trustworthy creators have fewer followers
What parents can do this week to help their kids build real financial literacy
Show Links:
The Plain Bagel:
Youtube: https://www.youtube.com/@theplainbagel
X: @The_Plain_Bagel
Recommended FinFluencers:- https://www.youtube.com/@theplainbagel- https://www.youtube.com/@TwoCentsPBS- https://rationalreminder.ca/- https://www.youtube.com/@BenFelixCSI- https://www.youtube.com/@PBoyle- https://www.youtube.com/@MoneyMacro- https://www.youtube.com/@AswathDamodaranONValuation
Free Financial Classes:- https://pages.stern.nyu.edu/~adamodar/- https://uwaterloo.ca/school-of-accounting-and-finance/teachers-and-guidance-counsellors/financial-literacy-classroom
Professional Accreditation Check:
CFA: https://directory.cfainstitute.org/
CFP: https://www.fpcanada.ca/planner-directory
Registered Financial Advisors: https://info.securities-administrators.ca/nrsmobile/nrssearch.aspx
Chapters:
00:00 Introduction to TikTok Money Advice
01:49 The Dangers of Bad Financial Advice
03:43 Why Aren't There Regulations in Online Financial Advice?
05:05 Common Misleading Financial Advice
06:30 Red Flags in Financial Advice
11:47 Good Online Creators
13:06 Advice for Young Investors in a Noisy Market
16:11 One Piece of Advice to Parents to Help Avoid Scams
18:11 90% of benefits comes from 1st 10% of effort
15 episodes
