You can invest in environmentally-friendly companies without compromising on performance, and many times, they are performing better than other portfolios.

Most financial firms will slap an ESG label on top of a portfolio, but when you dive into what is actually going on inside, you find that it isn’t what you expected, and many of those brands aren’t meeting your expectations for what an environmentally or socially responsible company should be doing.

However, Corey Noyes, the CEO of Balanced Capital, does things differently.

He has created a portfolio of companies that are eco-friendly and is just a better way to invest for our environment. This isn’t just a label that he puts on this portfolio, he has gone through it with a fine-toothed comb, and if you want to know why a company is included or why a company from last year was thrown out. He will walk you through it all.

Make sure you check out the entire episode to hear how Corey makes things simpler, easier, and better for the environment.

Chapters 0:00 - Eco-friendly Investing WITHOUT Compromising Performance 1:36 - Balanced Capital Intro 3:16 - Portfolio transparency 4:02 - Client customization 4:48 - Balanced Capital’s mission 7:45 - Everyone can have an impact 8:51 - Corey’s motivation for Balanced Capital 10:36 - Future of sustainable investing 12:37 - Trends Corey has observed with his clients 15:24 - We need to convince the vast majority of people 16:38 - Appealing to all sides 17:12 - Balanced Capital’s goals for 2022 18:51 - What Corey is learning 21:26 - Corey’s tip for other ecopreneurs 22:48 - Marketing woes 24:21 - Corey’s ideal partner 26:49 - How to get in touch: Google Balanced Capital

Check out Balanced Capital’s website:

https://balanced-capital.com/

I mention the interview with Sheets & Giggles where we talk about building an amazing company culture:

YouTube: https://youtu.be/ZEl78XI90KI

or

Audio: https://podcast.greenbusinessimpact.com/e/the-softest-most-sustainable-sheets-on-the-market-eucalyptus-lyocell-fabric-sheets-giggles-interview/?token=d1768782e3e416d9945fd64301c25bdf

Check out this interview that I mention at the end of the episode:

YouTube: https://youtu.be/uDxmP351lZw

or

Audio: https://podcast.greenbusinessimpact.com/e/best-option-to-go-solar-even-if-you-don-t-own-your-roof-sunified-interview/

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